Dairy Farmers of Ontario

Learning is dairy fun.

saved by the cowbell

For years, education about dairy has been a priority for Dairy Farmers of Ontario. Looking to refresh their booth’s look to feel more exciting and cohesive, the School of Moo was born.

Leveraging their most popular educational stations from years past (the Biodigester model and Poo or False, anyone?) and various educational materials they were hoping to bring to life, their booth was transformed into a classic schoolhouse. Blond woods, pops of blue, and education stations that resonated with kids from elementary to early high school. ‘Edu-moo-cators’ were stationed at certain booths, or roamed to help attendees with the different games and to support where their got stuck in understanding parts of the dairy process.

The booth was brought to both The Royal Agricultural Winter Fair and the CNE. For those attending, worksheets for different developmental levels were provided to encourage active learning. Designed to look like a scribbled on piece of note paper, once completed, students of the School of Moo recieved a diploma to take home and could take their photo at one of two photo moments: either as the the graduate with a mortarboard and diploma, or as the strong glass of milk doodle!

After its launch at The Royal Agricultural Winter Fair, 68% of respondents shared they’d be more likely to consume dairy after visiting. As well, the booth overall saw more traffic compared to previous years.

When surveyed, the booth scored 82% for fun and 80% for educational value. Excellent grades for excellent edu-moo-cation!

(More projects to come)