Ferrero Rocher

Some very sweet projects.

The "Chocolate Bar" Bar

For summer sampling, Ferrero Rocher was looking for a unique way to #CelebrateTheMoment with one of their lesser-known products: their chocolate bars.

In an effort to spread the word, we created a mobile “Chocolate Bar” with our bar-tenders handing out over 38,000 chocolate bar samples.

The entire van was wrapped to promote the bars, concealing the interiors until parked. The textured squares wrapped the van, along with ribbons of chocolate dotted with nuts over a Ferrero Gold backdrop. The bars, large and prominently placed, showed exactly what to look for on store shelves.

All interior elements were considered. A slatted partition, gold accents, sconce lighting, and plants all created a comfortable-but-elevated atmosphere. A double-sided hanging sign was created for both English and French markets, adding to the “bar” atmosphere. Two photo ops were planned: a chocolate bar step-and-repeat, and a gallery wall with a “chocolate bar” bench.

The activation was success, seeing engagement across social media platforms and increased exposure of Ferrero Rocher chocolate bars. At each stopped along the way, lineups wrapped around blocks of those looking to see what Ferrero was up to.

Over the course of the 3-week tour across the GTA, the campaign gained over 1.4M+ vehicle and 1.6M social impressions, along with over 36,000 social engagements.

Ferrero Squares

Always expanding their delicious product line, Ferrero Rocher was looking to celebrate the moment with their newest offering: Ferrero Rocher Squares. Packs of indulgent single servings? Yes, please.

To introduce customers to their new favourite treat, the goal was to create an immersive experience to better understand the elements of the Squares, and what separated them from their most well-known pralines. And, provide people with bags of chocolate, which what passersby wouldn’t love.

To do this, attendees went into a Square themselves. We built an oversized Ferrero Rocher Square, with tactile elements of all of the textures to explore. First, a smooth chocolately entryway, a curtain of crunchy crispies, and topping it off with bits of hazelnuts swirled into the chocolate. Areas of the activation offered photo moments, and encouraged people to post for a bonus bag upon exit. Rain or shine, queues snaked around both The Well and Sankofa Square full of people excited for chocolate.