the chocolate bar
Ferrero Rocher "Chocolate Bar" Sampler Van
As part of Ferrero Rocher’s 2022 summer sampling initiatives, they were looking for a unique way to #CelebrateTheMoment with one of their lesser-known products: their chocolate bars.
Inspired by their famous pralines, these bars take the same great flavours but transformed into a shareable bar form. In an effort to spread the word, we created a mobile “Chocolate Bar” with our bar-tenders handing out over 38,000 chocolate bar samples.
The entire van was wrapped to promote the bars, only to reveal the interiors once parked. The textured squares wrapped the van, along with ribbons of chocolate dotted with nuts atop a Ferrero Gold backdrop. The bars, large and prominently placed, showed exactly what to look for on store shelves.
Once parked and prepped, the bar was open for business.
As part of the design, all elements were considered. A slatted partition, gold accents, contrasting walls, sconce lighting, and plants all create a more comfortable-but-elevated atmosphere. A double-sided hanging sign was created for both English and French markets, adding to the “bar” atmosphere. Two photo moments were planned out, both with a faux chocolate bar wall and gallery wall with a “chocolate bar” bench placed in front for comfortable selfies.
All in all, the activation was success, seeing engagement across social media platforms and increased exposure of Ferrero Rocher chocolate bars. At each stopped along the way, lineups wrapped around blocks of those looking to see what Ferrero was up to. Over the course of the 3-week tour across the GTA, the campaign gained over 1.4M+ vehicle and 1.6M social impressions, along with over 36,000 social engagements.
