Have a very merry monday!

Brightside, ATB’s free digital-first banking app aimed at a younger Albertans, was in need of additional social assets for their Holiday 2021 “You’re Merry Monday” campaign (a riff on their “You’re Money Monday” campaign). Each Monday, Brightside aimed to add levity over social media to make finance more accessible and less intimidating for their target demographic. This time, they needed a bit of a festive twist!

Building off of previous assets, Instagram was Brightside’s greatest target. Utilizing free Instagram Story backgrounds and mix-and-match searchable stickers, these stickers were meant to engage their audience to create their own shareable posts. Out of the creative presented, 2 main backgrounds were chosen, as well as the client’s top 6 selects.